Urquell in Open golf beer deal

13 January, 2009

Pilsner Urquell has signed a five-year sponsorship deal to become the official beer of the Open golf championship.

The deal between brewer SAB Miller and the R&A, which runs the tournament, will start with the 2009 Open at Turnberry in July.

Nick Miller, managing director Miller Brands UK, said: "The relationship with the Open is a fantastic showcase for Pilsner Urquell.

"It enables us to offer our customers some exciting promotional activity that will help them to reward their consumers and build business."

The agreement will see Pilsner Urquell served in all public and VIP hospitality facilities. In addition, SAB Miller companies around the world will be able to use the association with the Open in advertising, promotions, ticketing and hospitality.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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