Wine sales to slow, but grow

14 January, 2009

Wine consumption in Britain is to slow – but will continue to grow over the next five years despite the recession, according to new data from wine and spirit exhibition organiser Vinexpo.

The predictions are based on research from the International Wine and Spirit Record.

A Vinexpo spokesman said: “Wine drinking in Britain grew more than 12% in the five years from 2003-2007, and is forecast to continue growing over the next five years – albeit at a much slower rate of just over 6%.”

The figures also said that Britain has overtaken Germany to become the world’s biggest wine importer. Brits spent £3.3 billion on wine in 2007.

The IWSR also monitors spirits sales, predicted to be up by nearly 6% by 2012. Vodka has overtaken Scotch whisky as the nation’s favourite spirit and consumption is expected to increase by a further 20%. Gin sales are also said to be on the rise, after big efforts by major brands to reposition the spirit, but consumption of rum is in decline and is expected to fall back by nearly 5% over the next five years.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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