British are mindful of alcohol excess

23 January, 2009

A new report says that just under half of British drinkers give "a high amount of attention" to drinking in moderation.

The same Datamonitor report also found that just under 20% of the adult population - 9.4 million people - are teetotal.

According to Datamonitor, there is still some public confusion over what is meant by "binge drinking".

It said: "Among the medical fraternity, a ‘binge’ is widely agreed to be five or more drinks in one session.

"The public associates binge drinking with the violent and anti-social behaviour widely covered by the media, which is usually the result of some consumers drinking significantly more than five drinks at a time.

"This gap in perception has helped to spread erroneous fears that binge drinking is a common occurrence for many adults."

Datamonitor's consumer markets analyst Matthew Taylor warned: “When promoting alcoholic drinks, marketers must be aware that responsible consumption is desired by the majority."




Bookmark this


Site Search

COMMENT

What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter