Valentine's revamp for 40%-off voucher

30 January, 2009

First Quench Retailing has given its 40%-off voucher a revamp for Valentine's Day.

The voucher, which is bright pink and surrounded by hearts, is valid from Feb 4-14 on all Champagne and sparkling wine in Threshers, Wine Rack and Victoria Wine.

The retailer was buoyed by a £15.5 million Christmas sales spike when its 40%-off voucher was extended until New Year's Eve.

Unlike the Christmas voucher, the latest offer doesn't include still wine.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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