Valentine's revamp for 40%-off voucher

30 January, 2009

First Quench Retailing has given its 40%-off voucher a revamp for Valentine's Day.

The voucher, which is bright pink and surrounded by hearts, is valid from Feb 4-14 on all Champagne and sparkling wine in Threshers, Wine Rack and Victoria Wine.

The retailer was buoyed by a £15.5 million Christmas sales spike when its 40%-off voucher was extended until New Year's Eve.

Unlike the Christmas voucher, the latest offer doesn't include still wine.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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