Valentine's revamp for 40%-off voucher

30 January, 2009

First Quench Retailing has given its 40%-off voucher a revamp for Valentine's Day.

The voucher, which is bright pink and surrounded by hearts, is valid from Feb 4-14 on all Champagne and sparkling wine in Threshers, Wine Rack and Victoria Wine.

The retailer was buoyed by a £15.5 million Christmas sales spike when its 40%-off voucher was extended until New Year's Eve.

Unlike the Christmas voucher, the latest offer doesn't include still wine.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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