New-look for Monopole Blue Top

17 February, 2009

Heidsieck Monopole Blue Top NV has been given a new-look to emphasise its premium credentials.

A stronger blue colour has been used for the neck foil, which now bears the Heidsieck Monopole crest.

The text on the main label has been made cleaner and more contemporary, with the coat of arms picking up the yellow of the label and echoing the blue of the neck foil

Marketing manager Colin Cameron said: “The instantly-recognisable blue and yellow livery has worked well for the brand over the last 10 years, but needed refreshing.

“The new presentation retains the strengths and heritage of the existing identity and incorporates additional premium touches.”

The Champagne is a blend of 70% Pinot Noir, 20% Chardonnay and 10% Pinot Meunier, selected from 30 vineyards in the Côte des Blancs, Montagne de Reims and Vallée de la Marne regions.

Heidsieck Monopole is part of the Vranken-Pommery Monopole portfolio which is handled by Percy Fox and Justerini & Brooks in the UK.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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