Harveys in Fashion Week link

18 February, 2009

Harveys sherry is sponsoring the fashion label PPQ’s participation in London Fashion Week.

The deal is part of a £750,000 fashion-led spend for the Beam Global brand this year.

Harveys is backing PPQ’s after-show party, and the label has created an Alice in Wonderland-inspired dress design which will feature on limited edition half-bottles of Bristol Cream.

It will also appear on branding at bars at the event, where a selection of sherry cocktails will be served.

Janice Moorfield, Harveys brand manager at Bam Global UK, said: “Being PPQ”s official drinks sponsor will showcase Harveys to sociable young women who are interested in iconic fashion brands and allow them to try sherry for the first time.”

London Fashion Week is from Feb 20 to 25.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter