More awareness of Fairtrade wines

23 February, 2009

More wine drinkers are becoming aware of Fairtrade products, even if the number of people buying them is not significantly increasing.

Thatís one of the conclusions of the latest Wine Intelligence survey of more than 1,000 regular wine drinkers in the UK. In April 2008, 65% of the sample said they were aware of Fairtrade wine, and 19% had bought some within the past three months. In February 2009 that had shifted to a 71% awareness rating with 20% reporting they had recently made a purchase.

Awareness of organic wine moved from 70% to 77% over the same period, with 19% of respondents saying they had bought some in the previous three months.

There was also some encouraging news for biodynamic wines, which have moved from 3% to 7% awareness. But only 2% of wine drinkers said they had recently bought some.

But 6% of respondents said they were buying less Fairtrade and organic wine than a year ago, the Vinitrac survey revealed.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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