Greene King gets Red Tractor

24 February, 2009

Greene King has become the first brewer to be given Red Tractor accreditation for all of its beers.

The Red Tractor symbol is an independently-operated scheme that shows products are made with ingredients from farms and producers that meet high standards of food safety, hygiene, animal welfare and environmental protection.

The symbol will now appear on brands including Greene King IPA, Old Speckled Hen, Abbot Ale and Ruddles County.

David Clarke, chief executive of Assured Food Standards, which operates the scheme, said: “Their Red Tractor award says a lot about their commitment to quality, attention to detail and insistence on traceability.

“It offers them the opportunity to communicate an extremely positive and relevant message to consumers.”

Steve Magnall, Greene King’s brewing and distribution director, added: “In addition to rigorous controls and processes in the brewery, we insist on a series of checks with suppliers.

“We work extremely closely with farmers to ensure that we always get the best quality ingredients.”




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter