Waitrose to grow online with new Wine Direct manager

06 March, 2009

Waitrose has created a new role managing its Wine Direct online operation in a bid to double online wine sales in the next five years.

The supermarket has appointed Alex Murray, who joins from the e-commerce team at Game and whose online career includes running the Berry Bros & Rudd website.

Waitrose's e-commerce director Rob Collins said: "Alex's web experience at Berry Brothers and at Game means he is ideally placed to help drive our ambitious growth plans for Waitrose Wine Direct. Following successful double-digit growth last year, Alex will continue to develop and deliver the multichannel strategy for Waitrose."

Murray said: "Waitrose symbolises everything I love in wine: quality, variety and value for money. With the UK consumer becoming ever more discerning in their choice of wines, I believe Waitrose has a unique opportunity to deliver an increasingly compelling service both online and offline."

Waitrose Wine Direct has returned to Waitrose after four years with John Lewis Direct.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter