Foster's offers 'ultimate lad's night in'
Published:  13 March, 2009

S&N UK is launching an on-pack promotion with Foster's to tap into the drinking at home trend.

The Game On promotion will give away £1 million worth of prizes and a chance to win the “ultimate lad's night in”.

It marks the brand's largest ever on-pack promotion and will be available on 133 million promotional cans of Foster's distributed across all channels nationwide from May.

Fifty customers and their friends can win a night in a luxury penthouse with state-of-the-art home entertainment including computer consoles, table football and a pool table. Food, beer and a DJ will also be part of the prize.

The competition also gives the chance to win console or games pack prizes worth £200. Winning promotional can tabs will be marked “gold” for the top prize of the lad's night in or “blue” for one of the second-tier prizes.

Gayle Harrison, marketing manager, said: “The Game On instant win platform links the growing number of home drinking occasions for Foster's with the massive increase of gaming activities such as poker and console play.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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