Win a van with Lindemans

13 March, 2009

Foster's EMEA is giving retailers the chance to win a transit van in a competition promoting its Lindemans Country of Origin wines.

The Australian Lindemans brand has been widened to include wines from South Africa and Chile under the Country of Origin banner.

Retailers have to buy two cases of Lindemans Country of Origin wines in independent cash and carries between now and April 24 to qualify to enter the prize draw for the van.

Cash and carries will be offered POS including a freestanding unit with entry forms to the competition and a drop box to promote the competition.

UK & Ireland commercial director Neil Barker said: "We are delighted to be launching the win a van competition to show our support to both retailers and independent cash and carries, especially in the current climate when there is less activity in the market."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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