Photo quest for Tanqueray

20 March, 2009

Diageo GB is running an online photographic exhibition to support its Tanqueray premium gin brand.

The competition is going under the heading of A Taste For Life and encourages entrants to capture images depicting “rich, intense moments in life”.

The competition is being run in partnership with photo agency Magnum and 10 finalists will have their work showcased in an exhibition at Liberty’s in London in May,

The overall winner will get a £5,000 cash prize.

Tanqueray will be sampled at Grand Designs at Excel in London from April 25 to May 4, Taste of London in Regent’s Park from June 19 to 22, and Taste of Birmingham at the city’s Cannon Hill Park from July 10 to 13.

Tanqueray will also sponsor VIP areas at the events.

Brand manager Lara O’Shea said: “We know times are tough at the moment and we want to provide retailers with support which is tailored to appeal to the target Tanqueray consumers, who are looking for real experiences and something different.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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