Press ad for Teacher's

23 March, 2009

Teacher’s is advertising in serious national newspapers between now and the end of March as part of a £1.5 million support programme for the brand in 2009.

Brand owner Beam Global is taking ads in the Times, Telegraph and Guardian in the latest phase of the Create Your Space campaign for the blended Scotch brand.

The ad publicises an on-pack offer giving drinkers the chance to win one of 10 pots of £5,000 to create their “ultimate collection”.

There will also be 500 auction vouchers worth £200 each up for grabs.

Marketing manager Aileen Nichol said: “Create Your Space makes Teacher’s relevant and accessible to target consumers by appealing to men who desire ‘manspace’ in which they can escape and become an authority on their chosen subjects..

“By building an emotional connection with them, we are making their relationship with the brand more influential than price.”

Teacher’s is planning in-store activity in the near future.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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