First Quench 40% voucher is back

25 March, 2009

First Quench has issued another 40%-off voucher for use in any of its Threshers, Wine Rack, Victoria Wine or Bottoms Up stores.

The voucher is redeemable until April 13 and is being made available by email and to customers who text 60040.

The voucher has become a central part of First Quench’s promotional programme. A similar 40%-off offer reportedly boosted Christmas sales and more recently the retailer issued a sparkling wine discount voucher for Valentine’s Day.

The current discount covers both still and sparkling wines.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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