Phil 'The Power' Taylor launches whisky fragrance

01 April, 2009

Darts legend Phil "The Power" Taylor has teamed up with Whyte & Mackay to launch a range of whisky-infused aftershaves.

W&M Undeniable Power is a fragrance for men and women, described by a spokeswoman as being "for today's aspirational, style-conscious and whisky-loving individual".

Using David Beckham's DVB fragrance shoot as a reference point, Taylor has teamed up with Miss British Isles Nicola Moriarty for the campaign.

He said: "This is a particularly lucrative market and one David Beckham has done particularly well in. I think he wants to do more in this area, but his diary in April is full, so I thought today (April 1) would be a good time for me to launch it."

The fragrance includes a number of top-secret ingredients, including the rare lipra lofo.




Bookmark this


Site Search

COMMENT

Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter