Cobra in £1m giveaway

06 April, 2009

Cobra Beer has teamed up with the telephone information service 118 118 for a new on-pack promotion.

Consumers will be given a free credit worth £1 to text-in and ask anything they like – and if they match a mystery pre-selected question they will have a chance of winning up to £1 million.

The promotion is featured on four-packs of 33cl bottles in key grocery accounts on Cobra 5% premium lager and Cobra 0% alcohol-free.

Anand Ganesha, Cobra marketing manager, said: “118 118 was the perfect brand partner for this kind of fun and quirky promotion.

“Particularly during challenging economic times, we feel that it will prove a really engaging promotion for out target consumers that will create banter.”




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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