Cobra in £1m giveaway

06 April, 2009

Cobra Beer has teamed up with the telephone information service 118 118 for a new on-pack promotion.

Consumers will be given a free credit worth £1 to text-in and ask anything they like – and if they match a mystery pre-selected question they will have a chance of winning up to £1 million.

The promotion is featured on four-packs of 33cl bottles in key grocery accounts on Cobra 5% premium lager and Cobra 0% alcohol-free.

Anand Ganesha, Cobra marketing manager, said: “118 118 was the perfect brand partner for this kind of fun and quirky promotion.

“Particularly during challenging economic times, we feel that it will prove a really engaging promotion for out target consumers that will create banter.”




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter