Campari buys Wild Turkey
Published:  08 April, 2009

Campari is to buy the Wild Turkey Bourbon brand and related businesses from Pernod Ricard for US$575 million.

The deal includes distillery facilities in Kentucky, a bulk aged-bourbon inventory and the American Honey liqueur brand.

The sale is part of Pernod Ricard’s €1 billion disposal plan of what it terms “non-strategic assets” after the purchase of Absolut last year.

The deal is expected to be completed before June 30, subject to regulatory approval.

Bob Kunze-Concewitz, chief executive officer of Grupo Campari, said: “With Wild Turkey, Campari adds a brand of strategic relevance to its portfolio and further enhances its premium offering

“This is another key step in the building of a leading player in the global spirits industry.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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