Ad campaign for Foster's Scuba

09 April, 2009

A campaign of cross-media advertising for the Foster's Scuba widget can will run in the summer.

The campaign comprises national outdoor ads, activity on the London Underground, a press campaign and online ads.

The advertising bills the can as the brand's "best ever tinny".

Digital escalator panels on the Underground will depict the pack undergoing an animated Incredible Hulk-style transformation from a can to a pint.

The animation will also appear on line and on giant screens at nine of London's largest railway stations.

Press ads will appear in The Sun, Daily Star, The Mirror, Loaded, FHM, Nuts, Zoo, Sport and Shortlist.

Elaine Cuthill, brand manager at Scottish & Newcastle UK, said the campaign "emphasises the product's ability to deliver the best ever Foster's at-home drinking experience".

She added: "The national outdoor campaign alone will be seen by 70% of our target audience and should ensure that the awareness of Foster's Scuba will be massively increased in the coming months."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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