Rosé’s success story just keeps on growing

14 April, 2009

Five successive years of growth mean rosé’s impressive sales rise is more than just a fad according to Nielsen – and buyers expect the pink drink to keep going from strength to strength.

Rosé sales grew 17% to £545 million in the year to Feb 21 – slower than last year’s 30% growth rate, but still very healthy in the current climate.

Volumes climbed 13% to 11 million cases even though overall volumes were static over the period.

“Four years ago it looked to be something of a fad, but now we have to concede that its fifth successive year of notable growth makes it more of a permanent feature,” said Nielsen analyst Stewart Blunt.

Tesco’s product development manager James Griswood said: “Rosé wines continue to perform well for us and remain one of our best performing categories.”

See the latest issue of OLN, April 10, for the full Rosé Report.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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