Off-trade beer sales fall: BBPA

28 April, 2009

Beer sales to supermarkets and off-licences plunged 11% in the first quarter of 2009, according to the latest figures from the British Beer & Pub Association.

The body's Beer Barometer found that total beer sales dropped 8.2%, with pub beer sales down 6.3%.

That means the government's beer tax revenues in January and February were £17 million lower than the same period last year, despite the 18% tax increase, according to the BBPA.

Off-trade sales have fallen for three consecutive quarters according to the Beer Barometer, and it is the first time since 2005 that first quarter off-trade sales have been lower than in the previous year.

Total beer sales for the year to March fell 7%, with off-trade sales down 4.5% and on-trade sales down 8.9%.

BBPA chief executive David Long said: "These figures provide more telling evidence of the intense pressure in one of Britain's most important sectors. With the Budget last week, government tax policy continues to make the situation worse."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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