Old Speckled Hen sponsors Dave

28 April, 2009

Old Speckled Hen is sponsoring prime time viewing on Freeview channel Dave as part of a 3.6 million support package for the brand over the coming year.

The ad brings back the famous OSH fox in a new guise as a real, rather than a cartoon, animal. The TV campaign's strapline encourages viewers to Seek Out Something Different.

Greene King marketing director Fiona Hope said the campaign will reach 70% of 25 to 44-year-old men, giving them each 37 opportunities to see the brand's 10-second idents, which will be shown eight times an hour from May 18.

Hope said: "We are massively excited about it, it represents a very significant investment in the premium ale category."

The TV ads are to be backed up by in-store activity and other support, details of which are currently being decided.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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