UK women have greater confidence

10 April, 2009

Women buy eight out of 10 bottles of wine drunk at home, a Vinexpo poll of more than 1,300

women has revealed.

Female wine drinkers in the UK are more confident about choosing wine than their counterparts in France, Germany, Japan and the US . They scored 61% for confidence, compared to an international average of 44%.

Six out of 10 women in Britain said they drank wine at least once a week, with 55% preferring red , 35% white and

7% rosť.

Eighty-eight per cent buy wine in supermarkets and 85% shop in specialist

shops, while 35% buy

on the internet.

Six out of 10 UK women said they chose their own wine, making them

more independent

than women elsewhere .

Most women associate drinking wine with specific moments of the day - with meals (91%);

with friends (89%);

at the end of the day (52%) or as an ap eritif (38%). For one-third of women,

wine is drunk in the bath.

Vinexpo chief executive Robert Beynat said: "The role of women in wine buying and the depth of their knowledge has been vastly underestimated. It is often assumed, for example, that women drink white wine and rosť rather than red, whereas this research shows the contrary."




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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