Gaymer Cider Company is increasing

10 April, 2009

investment in its live music campaign to more than 5 million this summer. As well as sponsoring festivals including Glastonbury, Download, Camp Bestival, Reading and events in Hyde Park, the brand is sponsoring a stage at London's Lovebox. It will also have increased presence at Leeds, Latitude and Bestival with the Gaymers Cider Garden, featuring branded teepees, Rockaoke - the live band version of karaoke, and Vinyl Corner, where festivalgoers can choose their tunes for a DJ.

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There's not going to be a campaign for that for much longer

The campaign name There’s A Beer For That may have got cynics like me trying to think of things there wasn’t a beer for, but broadly speaking it was a force for good.

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