First Cape pips Kumala at the post

10 April, 2009

Kumala has been overtaken by First Cape as the top South African wine brand .

First Cape has added 48 million to its value and 989,000

9-litre cases to its volume in the

past 12 months, according to the latest Nielsen figures to March 21, 2009.

It s performance means the Brand Ph oenix-owned brand now sits in eighth position in the line-up of bestselling light wines in the

off-trade.

Steve Rosser, one of First Cape's UK directors, said: "We are delighted to have hit the category leader position in only six years, but we still have a lot of work to do on distribution ."

"The brand's success

is testament to our shared ownership

philosophy with our wine-pricing colleagues in South Africa , who have produced excellent wines at affordable prices," added fellow director

Greg Wilkins.

As the first official wine sponsor of the British & Irish Lions, First Cape will support the

team on its tour of South Africa

as part of a 1 million

deal.




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