First Cape pips Kumala at the post

10 April, 2009

Kumala has been overtaken by First Cape as the top South African wine brand .

First Cape has added 48 million to its value and 989,000

9-litre cases to its volume in the

past 12 months, according to the latest Nielsen figures to March 21, 2009.

It s performance means the Brand Ph oenix-owned brand now sits in eighth position in the line-up of bestselling light wines in the


Steve Rosser, one of First Cape's UK directors, said: "We are delighted to have hit the category leader position in only six years, but we still have a lot of work to do on distribution ."

"The brand's success

is testament to our shared ownership

philosophy with our wine-pricing colleagues in South Africa , who have produced excellent wines at affordable prices," added fellow director

Greg Wilkins.

As the first official wine sponsor of the British & Irish Lions, First Cape will support the

team on its tour of South Africa

as part of a 1 million


Bookmark this

Site Search


Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know