Carlsberg packs target impulse buying

10 April, 2009

Carlsberg UK's latest promotion with Talksport is focus ing on small, mid-week drinking occasions

to drive four-packs.

Carlsberg said research has shown that with more people staying in than going out,

"top-up shopping" is increasing.

The beer giant is developing a series of POS to aid in pushing the four-pack, and has also developed a

Probably the Best Night In

campaign to increase off-trade sales and awareness.

The campaign will focus on appointment-to-view TV programmes, especially mid week football matches.

Carlsberg has linked up with Talksport to run

ads and an on-air competition to win "probably the best night in", which

involves a live broadcast from the winner's home attended by two members of the England football squad.

David Scott, head of customer marketing, said: "Impulse shopping is definitely on the up."




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter