In brief

10 April, 2009

Diageo is rolling out its Premixed Margaritas nationally in packs of six from this month, backed by a £75,000 investment including trade press ads, in-store POS and a "£3 off each case" on-pack promotion.

Scotch whisky distiller Morrison Bowmore has sealed a deal to produce and bottle Drambuie liqueur at its Glasgow facility, replacing the service provided by Glenmorangie - which will stop all blending and bottling activities within the next 18 months.

Slumdog Millionaire director Danny Boyle smiles for the cameras at the Jameson Empire Film Awards, where winners were presented with personalised bottles of Jameson Irish Whiskey. Giant images of Jameson director chairs were also projected onto London landmarks, including Marble Arch and Battersea Power Station.

Mamma Roma is launching Samurai Sake produced in Japan's

mountainous region of Niigata. It has 46% abv and comes in a 30cl bottle.

Whyte & Mackay's new sponsorship of the Force India Formula One team will see the brand's logo displayed on the car and drivers' racing overalls. The link-up comes as Whyte & Mackay's sponsorship of Hibernian Football Club draws to the end of

the brand's five -year contract.

Glengoyne is building on its Real Taste of Malt, Real Taste of Food marketing campaign by teaming up with chef Tom Lewis and Loch Fyne Oysters. The link-up will include a host of food and drink initiatives to promote the very best of Scottish produce.

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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know