Staff star in TV ad for Scottish Leader

10 April, 2009

Staff from the Deanston distillery in Stirling will star in Scottish Leader's new TV ads.

The 10-second

ads for Scotland Today's sports news show nine employees

using their footie skills

at the distillery.

The two-month sponsorship deal

reinforces

the brands' credentials as the official whisky of Premier League teams Celtic, Hearts and Rangers.

Brand manager Marco Di Ciacca said: "We were very keen to use our employees rather than actors as they live and breathe the brand."




Bookmark this


Site Search

COMMENT

Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter