Staff star in TV ad for Scottish Leader

10 April, 2009

Staff from the Deanston distillery in Stirling will star in Scottish Leader's new TV ads.

The 10-second

ads for Scotland Today's sports news show nine employees

using their footie skills

at the distillery.

The two-month sponsorship deal

reinforces

the brands' credentials as the official whisky of Premier League teams Celtic, Hearts and Rangers.

Brand manager Marco Di Ciacca said: "We were very keen to use our employees rather than actors as they live and breathe the brand."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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