OLN to co-host LIWF briefing

24 April, 2009

OLN has

teamed up with Wine Intelligence to host a briefing on positive retail strategies for today's economic climate

at this year's London International Wine Fair.

The event -

Moving Beyond Discount - will be co-hosted by OLN editor Rosie Davenport and Lulie Halstead, chief executive

of Wine Intelligence.

It will unveil new insights into the psychology of wine shopping to look at how and why shoppers behave as they do in stores, and set out strategies for influencing shoppers without slashing prices in the recession.

The event is on

May 13

at 3.15pm, in the Masterclass Theatre at Excel, and is part of a programme of Wine Intelligence events across all three days of the exhibition. E mail

nicky@wineintelligence.com to register.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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