OLN to co-host LIWF briefing

24 April, 2009

OLN has

teamed up with Wine Intelligence to host a briefing on positive retail strategies for today's economic climate

at this year's London International Wine Fair.

The event -

Moving Beyond Discount - will be co-hosted by OLN editor Rosie Davenport and Lulie Halstead, chief executive

of Wine Intelligence.

It will unveil new insights into the psychology of wine shopping to look at how and why shoppers behave as they do in stores, and set out strategies for influencing shoppers without slashing prices in the recession.

The event is on

May 13

at 3.15pm, in the Masterclass Theatre at Excel, and is part of a programme of Wine Intelligence events across all three days of the exhibition. E mail

nicky@wineintelligence.com to register.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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