Chaliť Richards stakes age claim

24 April, 2009

Chaliť Richards has created a trade advertising campaign to market itself as the UK's oldest wine merchant.

The Chaliť Brothers wine merchant, general merchant and banker business

started up in 1700. Berry Bros & Rudd dates back to 1698

but, according to Chaliť, it originally sold provisions, exotic spices, tea and coffee, and didn't trade in fine wines and

whisky until after 1700.

"Chaliť Richards' continued success for over 300 years is a result of the relationships

built over the years, combined with an outstanding portfolio of

brands," the company said in a statement. "By adapting to new market forces , Chaliť Richards is proud to be the UK's oldest wine merchant

and still going strong."

Simon Berry

of Berry Bros & Rudd

said: "Chaliť Richards

is quite right that the business at St James's Street probably didn't sell wine in 1698 - it sold tea and coffee, which were the fashionable (and expensive) drinks of the time.

" They are forgetting the other branch of the business - my family

were

wine merchants in Exeter in the 1690s and

married into the St James's business

100 years later.

So we

believe

we are the oldest wine merchants in the country."




Bookmark this


Site Search

COMMENT

Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter