FWD scheme helps indies

24 April, 2009

The credit crunch is a big opportunity for independent shops that get their drinks offer right, according to the organisers of the FWD Take

Home Blueprint planogram scheme.

Chairman Alan Toft said: "Footfall in local shops is increasing, mainly because consumers are watching every penny

- they don't want to buy food at supermarkets that they might later throw away."

The organisation has found that independent retailers who implement the Blueprint see an average 25% uplift in drinks sales.

A poll of 80 shops found that the average annual uplift per shop was £36,281, which makes an average weekly

rise of £698 per shop. Implementing the Blueprint costs around £200 per shop.

Graham Shelley, managing director of the IMA

Group, which manages the Blueprint scheme, said: "This is about getting retailers to realise that the current circumstances are a big opportunity, so they need to get professional and take advantage."




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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