Laphroaig upgrades to an 18 Year Old

24 April, 2009

A new 18 Year Old expression of Laphroaig is being launched by Maxxium UK, replacing the existing 15 Year Old product.

The 48% abv malt whisky will have a recommended retail price of 49.99, with limited availability.

Maxxium UK des-cribes the whisky as "bright gold in colour" with a "soft, toffee sweetness to the nose and the trademark Laphroaig peat smoke to the taste".

Senior brand manager Bob Dalrymple said: "We expect demand for this rare addition to the Laphroaig range to be high among malt connoisseurs and collectors.

"Having been aged for an extra three years, it is being bottled at a higher strength of 48% abv, enabling us to avoid the chill filtering process.

"The result is a truly fantastic single malt whisky and we are eagerly awaiting feedback from Laphroaig's loyal consumer base who love the brand for its rich peaty taste."

Only 65 bottles of

the 15 Year Old remain, and distillery manager John Campbell is reserving them for the Friends of Laphroaig on a

first come, first served basis.




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