Nederburg adopts World Cup theme

24 April, 2009

South African wine brand Nederburg is rolling out a range of limited edition wines to celebrate the 2010 FIFA World Cup in South Africa.

The range will consist

of a Cabernet Sauvignon, a Sauvignon Blanc and a rosé (rrp £6.99).

The wines

will feature the official licensed product logo of the football tournament and will be available from July to the end of 2010.

Sarah Gandy, marketing manager for Distell Europe, said: "The 2010 FIFA World Cup is an enormous showcase

. This is the one chance South Africa has to put itself firmly on the map.

"As Nederburg is the leading South African wine in so many international markets and with our intention to build our profile in the UK, it is a great opportunity to work with FIFA as an official supplier ."

An estimated 400,000 visitors will travel to South Africa to watch the games, Gandy added.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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