New case and bottle sizes for Brothers

24 April, 2009

Brothers Cider has launched a limited edition 15-for-12 case promotion for its pear and strawberry

mixed

pear products in cash and carries.

The company has also introduced a 27.5cl bottle for the ciders in response to consumer demand for a smaller size.

The new 27.5 cl bottles are available nationwide from selected cash and carries in cases of 12.

"These new

formats will ensure

Brothers Cider continues to introduce new consumers to cider and lead the ongoing development of the

category," said consumer marketing manager Matthew Langley.

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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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