Skyy launches fruit Infusions in UK

24 April, 2009

US vodka brand Skyy Vodka is diversifying its UK offering with three fruit-flavoured variants.

The Skyy Infusions range will be available in

citrus,

passion

fruit and

raspberry (rrp 14.99). Each one is distilled four times and triple filtered, with 37.5% abv.

Skyy Infusions was launched last year in the US and is already the market leader in the flavoured vodka category .

Marketing manager Katie Warren said: "Skyy Infusions marks a real

change for the flavoured vodka category. The range is packaged in an elegant, taller bottle with bright, evocative fruit graphics which

provide excellent standout."




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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