Re-start for First Quench voucher

27 March, 2009

First Quench has issued another 40%-off voucher for use in any of its Threshers, Wine Rack, Victoria Wine or Bottoms Up stores.

The voucher is redeemable until April 13 and is being made available by email and to customers who text 60040. The voucher has become a central part of First Quench's promotional programme.

A similar 40%-off offer reportedly boosted Christmas sales and

the retailer also issued a sparkling wine discount voucher for Valentine's Day.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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