Teacher's targets thirtysomethings
Published:  27 March, 2009

Teacher's is targeting men in their 30s in a new on-pack promotion.

The push forms part of a 1.5 million support programme for the brand in 2009 and continues its Create

your Space campaign.

The on-pack offer gives drinkers the chance to win one of 10 pots of 5,000 to create their "ultimate collection". There will also be 500 auction vouchers worth 200 each up for grabs.

It will advertised in national newspapers including the Times, Telegraph and Guardian

during April. The ad shows Peter "Long-John" Taylor enjoying a glass of Teacher's in his study, surrounded by

a collection of nautical items.

Marketing manager Aileen Nichol said: "Create your Space makes Teacher's relevant and accessible to target consumers by appealing to men who desire 'man-space' in which they can escape and become an authority on their chosen subjects."




Site Search

COMMENT

Bestway could take Bargain Booze back to its roots

Sir Anwar Pervez didn’t earn a place on The Sunday Times Rich List without spotting a good bargain – and in the fallout from the monumental collapse of Conviviality he’s got one in both name and spirit with the acquisition of Bargain Booze.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter