Amigos goes for Desperados' crown

27 March, 2009

Global Brands is hot on the heels of cult beer brand Desperados with the launch of a tequila and lime-flavoured beer.

Amigos is a 6% abv tequila-flavoured lager with a note of South American limes. The beer has already secured "major listings" in the off-trade, according to

the company, and it will be positioned as an "occasional drink" that will appeal primarily to younger drinkers and the

student

market .

Justin Horsman, trade marketing manager at Global Brands, said: "The UK beer market has been evolving steadily with new and different beers entering the market consistently in recent years, providing a definite opportunity to grow our share in the market place.

"As consumers' palates continue to develop, their willingness to try new and more adventurous products increases, so we're confident Amigos will grow quickly in popularity and cause a stir

this summer."




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter