MARKET MONITOR

27 March, 2009

The drinks categories where the off-trade has the biggest share

The off-trade commands a 39% share of the drinks trade, according to Nielsen data - based on sales that rose by 4% in 2008 while the on-trade declined by a similar proportion.

Stereotypes about the two sides of the trade are borne out, to a good degree, by the stats. The on-trade still has the lion's share of beer sales (78%) while the off-trade is the wine specialist, with a 64% share of the market.

In the spirits sector, it's almost level pegging and, if current trends continue, the take-home sector should soon eclipse the on-trade.

In terms of value the off-trade commands a 47% share, with sales up 7% on the 2007 figure, while the on-trade has 53%, from sales which were down 4%.

The off-trade's weakest categories are ale and stout, where its share is pegged back

to 11%.

The fastest-growing category in the off-trade is golden rum, up 24% on the previous year's figure, giving the take-home sector a 34% share of the category.




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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