MARKET MONITOR

27 March, 2009

The drinks categories where the off-trade has the biggest share

The off-trade commands a 39% share of the drinks trade, according to Nielsen data - based on sales that rose by 4% in 2008 while the on-trade declined by a similar proportion.

Stereotypes about the two sides of the trade are borne out, to a good degree, by the stats. The on-trade still has the lion's share of beer sales (78%) while the off-trade is the wine specialist, with a 64% share of the market.

In the spirits sector, it's almost level pegging and, if current trends continue, the take-home sector should soon eclipse the on-trade.

In terms of value the off-trade commands a 47% share, with sales up 7% on the 2007 figure, while the on-trade has 53%, from sales which were down 4%.

The off-trade's weakest categories are ale and stout, where its share is pegged back

to 11%.

The fastest-growing category in the off-trade is golden rum, up 24% on the previous year's figure, giving the take-home sector a 34% share of the category.




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