MARKET MONITOR

27 March, 2009

The drinks categories where the off-trade has the biggest share

The off-trade commands a 39% share of the drinks trade, according to Nielsen data - based on sales that rose by 4% in 2008 while the on-trade declined by a similar proportion.

Stereotypes about the two sides of the trade are borne out, to a good degree, by the stats. The on-trade still has the lion's share of beer sales (78%) while the off-trade is the wine specialist, with a 64% share of the market.

In the spirits sector, it's almost level pegging and, if current trends continue, the take-home sector should soon eclipse the on-trade.

In terms of value the off-trade commands a 47% share, with sales up 7% on the 2007 figure, while the on-trade has 53%, from sales which were down 4%.

The off-trade's weakest categories are ale and stout, where its share is pegged back

to 11%.

The fastest-growing category in the off-trade is golden rum, up 24% on the previous year's figure, giving the take-home sector a 34% share of the category.




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The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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