In brief

27 March, 2009

Hall & Woodhouse is launching its Golden Champion in a summer barbecue eight-pack and re introducing its seasonal summer beer Long Days. Both are being listed in selected branches of Tesco and Sainsbury's. Long Days, a raspberry-flavoured ale at 4.5% abv, will

be available

from June to September.

S&N UK is launching an on-pack promotion for Foster's, giving away

1 million worth of prizes and a chance to win the "ultimate lad's night in", with use of a luxury penthouse containing computer consoles, table football, a pool table, food, beer and a DJ. There are second-tier prizes of console or games pack prizes worth 200.

Inbev UK has been cleared by the Advertising Standards Authority on two complaints made by Alcohol Concern about a TV ad for Stella Artois 4%.

The ASA said the 1960s-style ad didn't break the advertising code's rules linking alcohol to either sexual success, seduction or daring, tough or aggressive behaviour.

Red Stripe has been named as headline sponsor of the Great Escape music festival which runs across 34 venues in Brighton from May 14-16, with Kasabian as the headline act. Marketing manager Johnny Kirkham said: "It has been our vision to see Red Stripe available at every live music venue in the UK, and being involved with the Great Escape is a great step forward."

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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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Is blended Scotch overshadowed by single malt in retailers?

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