Another pear cider - from CWF

27 March, 2009

Continental Wine & Food has added to the legions of pear ciders that will be on the market for summer 2009, with the launch of Nectar's.

The CWF offering is 5% abv, comes

in 50cl bottles and will aim for a "value-for-money price point".

It is being aimed at 25 to 35-year-old consumers, though students are also on the company's radar.

Marketing manager Vicky Lee said: "Our research shows that pear ciders appeal to the student population, who are looking for a good -quality

drink that their tight budgets can stretch to."

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