Another pear cider - from CWF

27 March, 2009

Continental Wine & Food has added to the legions of pear ciders that will be on the market for summer 2009, with the launch of Nectar's.

The CWF offering is 5% abv, comes

in 50cl bottles and will aim for a "value-for-money price point".

It is being aimed at 25 to 35-year-old consumers, though students are also on the company's radar.

Marketing manager Vicky Lee said: "Our research shows that pear ciders appeal to the student population, who are looking for a good -quality

drink that their tight budgets can stretch to."




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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