Kingstone Press progresses to pear

27 March, 2009

A pear version of Kingstone Press cider has been launched by Aston Manor.

The cider has an abv of 5.3%

and is being introduced in 66cl

bottles.

A marketing campaign is planned to support the new product. Sales

and marketing director Glenn Asquith said:

"In the current economic climate

the importance of innovation and providing consumers with affordable products with no decline in quality is paramount.

"We have purposely held back with the release of a Kingstone Press variant until we felt that the quality and type of product was just right."

He added that it had a drier taste than many other pear ciders on the market, in response to consumer research.

See cider feature, page 33




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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