Brothers Drinks

27 March, 2009

Anglo Trading Estate, Shepton Mallet, Somerset

BA4 5BY

T: 01749 333456

W: brotherscider.co.uk

Established: 1992

Marketing and promotional spend for 2009: 3 million

Brands: Brothers Pear Cider, Brothers Strawberry Mixed Pear Cider, Brothers Lemon Mixed Pear Cider, Brothers Festival Pear Cider, Brothers Toffee Apple Cider, Brothers Original Apple Cider

Off-trade split: 42%

Newest and upcoming innovations: 15 bottles for the price of 12 for

ind ies.

Biggest challenge for 2009: Matthew Showering, managing director: "The real danger

is th at some manufacturers

consider 2-litre PET bottles of cheap cider

to be the norm rather than the exception."




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Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

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