Brothers Drinks

27 March, 2009

Anglo Trading Estate, Shepton Mallet, Somerset

BA4 5BY

T: 01749 333456

W: brotherscider.co.uk

Established: 1992

Marketing and promotional spend for 2009: 3 million

Brands: Brothers Pear Cider, Brothers Strawberry Mixed Pear Cider, Brothers Lemon Mixed Pear Cider, Brothers Festival Pear Cider, Brothers Toffee Apple Cider, Brothers Original Apple Cider

Off-trade split: 42%

Newest and upcoming innovations: 15 bottles for the price of 12 for

ind ies.

Biggest challenge for 2009: Matthew Showering, managing director: "The real danger

is th at some manufacturers

consider 2-litre PET bottles of cheap cider

to be the norm rather than the exception."




Bookmark this


Site Search

COMMENT

What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter