Brothers Drinks

27 March, 2009

Anglo Trading Estate, Shepton Mallet, Somerset

BA4 5BY

T: 01749 333456

W: brotherscider.co.uk

Established: 1992

Marketing and promotional spend for 2009: 3 million

Brands: Brothers Pear Cider, Brothers Strawberry Mixed Pear Cider, Brothers Lemon Mixed Pear Cider, Brothers Festival Pear Cider, Brothers Toffee Apple Cider, Brothers Original Apple Cider

Off-trade split: 42%

Newest and upcoming innovations: 15 bottles for the price of 12 for

ind ies.

Biggest challenge for 2009: Matthew Showering, managing director: "The real danger

is th at some manufacturers

consider 2-litre PET bottles of cheap cider

to be the norm rather than the exception."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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