CWF (Continental Wine & Food)

27 March, 2009

Trafalgar Winery, Leeds Road, Huddersfield, West Yorkshire HD2 1YY

T: 01484 5 38333

W: continental-wine.co.uk

Established: 1960

Turnover: 45 million -plus

Brands: Nectar's, Simply Yours, Kissing Tree, Lixx, Silver Bay Point, Orchards

Off-trade split: 70%

Newest and upcoming innovations: Launching Nectar's Pear Cider.

Biggest challenge for 2009: Vicky Lee, marketing manager: "The

market is faced with an unprecedented period of

challenges and the cider sector is being dragged along in its stormy path. Promoting responsible drinking

remains at the forefront of discussion and debate. While cider producers such as CWF remain committed to

promoting drinks in a responsible fashion, the

goal is for sustainable and profitable brand growth within what has been a boom part of the market in a rocky economic climate."




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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