CWF (Continental Wine & Food)

27 March, 2009

Trafalgar Winery, Leeds Road, Huddersfield, West Yorkshire HD2 1YY

T: 01484 5 38333

W: continental-wine.co.uk

Established: 1960

Turnover: 45 million -plus

Brands: Nectar's, Simply Yours, Kissing Tree, Lixx, Silver Bay Point, Orchards

Off-trade split: 70%

Newest and upcoming innovations: Launching Nectar's Pear Cider.

Biggest challenge for 2009: Vicky Lee, marketing manager: "The

market is faced with an unprecedented period of

challenges and the cider sector is being dragged along in its stormy path. Promoting responsible drinking

remains at the forefront of discussion and debate. While cider producers such as CWF remain committed to

promoting drinks in a responsible fashion, the

goal is for sustainable and profitable brand growth within what has been a boom part of the market in a rocky economic climate."




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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