Devon Cider

27 March, 2009

Howden Lane, Tiverton, Devon

EX16 5NU

T: 01884 259982

W: devoncider.com

Established: August 2007

Turnover: £25 million

Marketing and promotional spend for 2009: £500,000

Brands: Old Moors, 3 Hammers

Off-trade split: 90%

Newest and upcoming innovations:

Fruit ciders including recent launch of new Elderflower variant. Launch of website in January , contemporary repackaging of 3 Hammers brand, and repackaging of Old Moors range.

Biggest challenge for 2009:

Chris Norcott, senior national sales manager: "The biggest challenge for the coming year is to increase our listings in a challenging economic environment. Though many accounts are looking to rationalise their ranges,

we are confident that it can provide customers with a strong case for continued support by offering exciting and innovative brands with strong,

national appeal."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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