Distell Europe

27 March, 2009

209-217, High Street, Hampton Hill, Middlesex TW12 1NP

T: 0208 614 2720

W: savannadotcom.com

Established: 2000 - merger of Stellenbosch Farmers' Winery

and Distillers Corporation

Turnover : 7.9 billion rand

Brands: Savanna

Off-trade split: 40%

Newest and upcoming innovations: Head of cider marketing

Anthony Mills: "The most significant is n ew advertising support to establish the brand with early adopters."

Biggest challenge for 2009: "We are building broad distribution and at the same time driving consumer interest and demand."




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Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

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