Distell Europe

27 March, 2009

209-217, High Street, Hampton Hill, Middlesex TW12 1NP

T: 0208 614 2720

W: savannadotcom.com

Established: 2000 - merger of Stellenbosch Farmers' Winery

and Distillers Corporation

Turnover : 7.9 billion rand

Brands: Savanna

Off-trade split: 40%

Newest and upcoming innovations: Head of cider marketing

Anthony Mills: "The most significant is n ew advertising support to establish the brand with early adopters."

Biggest challenge for 2009: "We are building broad distribution and at the same time driving consumer interest and demand."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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