Gaymer Cider Company

Constellation House, The Guildway, Old Portsmouth Road, Guildford, Surrey GU3 1LR

T: 01483 690000

W: gaymercider.eu.com

Established: 1770

Marketing and promotional spend for 2009: £7.8 million

Brands: Gaymers

Original, Gaymers

Pear, Gaymers Orchard Reserve (Stewley and Newton's Vale), Blackthorn, Olde English, Addlestones, Gaymers County Series (Somerset Cider and Devon Cider)

Newest and upcoming innovations: Peter Spencer, managing director: "Blackthorn has just seen a total relaunch, which includes

updated packaging as well as a new liquid, which is now more mellow

and

refreshing. Its abv has been reduced from 5.5% to 4.7% in line with

industry trends."

Biggest challenges for 2009:

"Cider

will continue to see

growth, but the economic climate will pose challenges

. Gaymer

will continue to invest in its brands as it has just recently with the Blackthorn relaunch and its forthcoming music campaign for Gaymers."