Weston s Cider

The Bounds, Much Marcle, Herefordshire HR8 2NQ

T: 01531 660233

W: westons-cider.co.uk

Established: 1880

Turnover: More than £25 million

Marketing and promotional spend for 2009: £1 million -plus

Brands: Henry Westons Vintage Reserve, Premium Organic Cider, Premium Organic Pear Cider, Vintage Organic, Old Rosie, Stowford Press Export, Cloudy Scrumpy

Off-trade split: 40%

Newest and upcoming innovations: Managing director Helen Thomas: "We have invested in a newer, lighter more stylish 50cl bottle to help drive the shelf presence .

New for this spring is an Organic Pear Cider in a 3-litre bag-in-box. Stowford Press Export has also followed the trend of being more socially responsible

by reducing the bottle size from 66cl to the new 50cl


Biggest challenges for 2009: "I think there are two main challenges next year, neither of which should be a surprise. The first is the general economy and what that will mean to our customers. We are all having to tighten

our belts and work even smarter. The second is the weather. While cider is becoming

increasingly popular

throughout the whole year there is no getting away from the fact that sales increase considerably during the warm weather and surely this year we deserve a good summer."