Halewood International

27 March, 2009

The Sovereign Distillery, Wilson Road, Huyton

, Liverpool

L36 6AD

T: 0151 480 8800

W: halewood-int.com

Established: 1978

Brands: +46

from Herrljunga , Maguires

Newest and upcoming innovations: Nigel Tarn, senior brand manager for beer and cider: " Rather than promoting over -ice , draught or new flavours, +46 is sticking to

apple

and

pear . "

Biggest challenges for 2009:

"

The

increase in demand for

imported and great -tasting ciders ."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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