Magners

27 March, 2009

Trinity House,

Cambridge Business Park,

Cowley Road, Cambridge CB4 0WZ

T: 01223 393700

W:

magners.com

Brands: Magners Original , Magners Light, Magners Draught

Off-trade split: 40%

Newest and upcoming innovations: Magners Pear

Biggest challenge for 2009: Managing director John Holberry:

"The biggest challenge

we have for next year is exciting consumers about the category and bringing something new to them."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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