Magners

Trinity House,

Cambridge Business Park,

Cowley Road, Cambridge CB4 0WZ

T: 01223 393700

W:

magners.com

Brands: Magners Original , Magners Light, Magners Draught

Off-trade split: 40%

Newest and upcoming innovations: Magners Pear

Biggest challenge for 2009: Managing director John Holberry:

"The biggest challenge

we have for next year is exciting consumers about the category and bringing something new to them."