Magners

27 March, 2009

Trinity House,

Cambridge Business Park,

Cowley Road, Cambridge CB4 0WZ

T: 01223 393700

W:

magners.com

Brands: Magners Original , Magners Light, Magners Draught

Off-trade split: 40%

Newest and upcoming innovations: Magners Pear

Biggest challenge for 2009: Managing director John Holberry:

"The biggest challenge

we have for next year is exciting consumers about the category and bringing something new to them."




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COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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