Merrydown

Beverage Brands, Rockwood House, Parkhill Road, Torquay TQ1 2DU

T: 01803 201020

W: merrydown.co.uk

Established: 1946

Brands: Merrydown Vintage Cider Medium, Merrydown Vintage Cider Dry

Off-trade split: 100%

Newest and upcoming innovations: Chris Carr, managing director: "After a successful marketing campaign pairing Merrydown with take-home curries, we are this year expanding Merrydown's

'with food ' positioning, encouraging consumers to pair both the Vintage

dry and

medium products with cheese, barbecues and other spicy foods."

Biggest challenge for 2009: "One of the industry's challenges is to ensure new consumers to the cider market stay within ciders. Merrydown is fortunate to benefit from a heritage stretching back more than 60 years, plus a very loyal consumer base."