Merrydown

27 March, 2009

Beverage Brands, Rockwood House, Parkhill Road, Torquay TQ1 2DU

T: 01803 201020

W: merrydown.co.uk

Established: 1946

Brands: Merrydown Vintage Cider Medium, Merrydown Vintage Cider Dry

Off-trade split: 100%

Newest and upcoming innovations: Chris Carr, managing director: "After a successful marketing campaign pairing Merrydown with take-home curries, we are this year expanding Merrydown's

'with food ' positioning, encouraging consumers to pair both the Vintage

dry and

medium products with cheese, barbecues and other spicy foods."

Biggest challenge for 2009: "One of the industry's challenges is to ensure new consumers to the cider market stay within ciders. Merrydown is fortunate to benefit from a heritage stretching back more than 60 years, plus a very loyal consumer base."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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